Another gutless Derby Day performance from Newcastle United culminated in bitter rivals Sunderland earning their third straight win in the fixture, as goals from Fabio Borini, Adam Johnson and Jack Colback sunk the Magpies.

Borini netted his third goal against Newcastle – his second in successive derbies – from the penalty spot after Vurnon Anita had chopped down Phil Bardsley, before Johnson scored his sixth goal in his last four games minutes later.

Newcastle improved marginally in the second half but as they pushed for a goal to reignite the fight, Colback got away on the counter attack and ensured the score line finished identical to the corresponding fixture last season.

It’s hard to know where the Geordies go from here, having been outplayed from start to finish by Sunderland, who were once again hungrier for every ball and sharper all over the pitch.

The first half was particularly pathetic from Alan Pardew’s side, as they struggled to find the rhythm that battered Norwich City in midweek. The suspended Loic Remy was replaced by Shola Ameobi up front but even the man who has earned himself cult hero status for scoring against Sunderland could not force any real openings.

Shola and younger brother Sammy started a Premier League game together for the first time but they were swarmed by Sunderland’s excessive defenders whenever they were in possession.

And it was one of their defenders who assisted the first goal. Phil Bardsley’s run down the right seen him latch onto Johnson’s flick inside the box and Anita mistimed his lunge and sent the former Manchester United man tumbling.

Borini stepped up from 12 yards and smashed past Tim Krul before being booked for his typically overzealous celebration. It got worse for the Newcastle keeper just four minutes later, when he clawed away Colback’s shot only to watch Johnson tap into the empty net.

The aftermath of the goal saw Krul berate Davide Santon, which was arguably the most passion any Newcastle player showed all afternoon.

The home side stumbled to half-time two down and Pardew wasted no time in trying to change something.

Luuk de Jong came on for his debut in place of the ill Sammy Ameobi but after so long sitting on the bench for Borussia Monchengladbach, the Dutchman lacked the sharpness to make the required impact.

The clearest chance he had was when he was put through by Cheick Tiote, only to opt to try and take on John O’Shea onto his right foot, rather than try his luck with his weaker left. O’Shea made the tackle and Sunderland’s two-goal lead remained intact.

Newcastle had improved slightly though and the closest they came was through captain Tiote, who forced a fine save from Sunderland goalkeeper Vito Mannone from outside the box.

However just minutes later the home side almost fell three behind, when Johnson superbly tiptoed through numerous challenges inside the box before watching his shot come back off the post.

Pardew introduced forgotten winger Sylvain Marveaux as he searched for a lifeline but instead it was Sunderland who wrapped things up late on, when Colback raced away on the counter attack and fired past Krul.